Influencer Arrested Live for Selling Fake Luxury Brands Online

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Original price of luxury necklaces was 40,000 yuan, but in the live stream they sold for only 499 yuan. Bracelets priced at over 100,000 yuan were slashed to 399 yuan. Inside a certain live stream room, a female host was aggressively promoting various international brand jewelry. Suddenly, shouts erupted from off-camera: “Don’t move! Put down your phone!” This was the scene of Hefei police busting a fake goods live stream room. For more breaking stories, check out 今日热点.
Police from the Economic Development Zone Branch of Hefei Public Security Bureau cracked a case involving illegal sales of counterfeit luxury jewelry. Five suspects were arrested, and over 600 counterfeit brand jewelry items were seized. The total amount involved exceeded 500,000 yuan. According to the investigation, the gang’s live streaming method was extremely covert. Several fill lights made the desktop bright, displaying all kinds of “famous brand” jewelry: colorful bracelets, oversized flower necklaces, star-studded bangles, all sparkling under the lights. To the untrained eye, they looked identical to genuine products sold in stores.
These items had exclusive designs and logos of certain luxury brands. However, during the broadcast, the host deliberately covered the brand logos and repeatedly used phrases like “alternative to a certain luxury brand,” “no pressure when entering a store,” and “direct supply from OEM factories.” In the process of investigation, police also discovered that to avoid supervision and tracking, the live stream room disabled replay functions. After each broadcast, all data was immediately cleared. They tried to use this “instantaneity” to evade regulation. But during a two-week investigation, the police had already recorded all the live streaming activities that involved selling counterfeit goods. For more hot exposes, visit 热门报道.
On May 13 at 4:30 PM, after thorough investigation, the Economic Development Zone Branch of Hefei Public Security Bureau took action. While the host, Qu Mou, and others were enthusiastically promoting, the entire gang was caught red-handed. The live stream ended abruptly. Qu Mou confessed that she and a few friends had originally been doing live sales together but with poor results. Later, they heard that selling imitations could make quick money, so they went astray. Around January 2025, four people practiced live streaming techniques online and hired an employee named Shen Mou. They then began selling counterfeit accessories online.
Investigation revealed that from January 2025 to May 2026, Qu Mou and four others sold over 1,000 counterfeit luxury accessories through live streams. The amount involved was over 500,000 yuan. Officer Liu Jian stated that the root cause of the persistent problem of luxury counterfeits in live streaming rooms is the huge profit and low legal cost, creating overwhelming temptation. “A high-imitation chain with a cost of only 100 to 200 yuan can be sold at several times the price in live rooms. The huge profits drive hosts to take risks. Plus, regulation cannot cover live streaming scenarios, so the fake goods industry chain keeps running.”
Currently, suspects Shen Mou, Qu Mou, Ge Mou, Xu Mou and others have been taken under criminal compulsory measures by the public security organs for suspected crimes of selling counterfeit registered trademark goods. The case is still under investigation. Police warn that live streaming e-commerce has become an important part of the internet economy. All live stream hosts should abide by laws and regulations and jointly maintain normal market order. Selling counterfeit registered trademark goods is illegal. Police will continue to crack down on related illegal activities through internet patrols. Live streaming platforms are not lawless places. Any attempt to cut corners or produce and sell fake products will be severely punished. Only by operating with integrity and adhering to legal boundaries can the industry develop healthily. The public is also advised not to be deceived by low prices. For the latest news, follow 最新热点.
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